Stephen Curry recently dipped his toes in the toxic cesspool that is American Politics and was met with think pieces and public radio segments across the nation. When asked about Under Armour CEO Kevin Plank's comments calling Donald Trump’s business friendly policies an “asset” to the country, Steph said he agreed if you took out the “et.” Get it? He called him an ass. Anyway, the story gained some serious traction on both sporting news outlets and regular news outlets. Plank’s comments even sparked a hashtag #boycottunderarmour. So the question is, will this hurt or help Steph Curry’s brand?
In my modest opinion, which is always right, I think this was a colossal mistake for Steph Curry to call the president a swear word. For most NBA players, it wouldn’t be, but for what Steph is trying to sell, it may end poorly. While doing my thorough research to form an opinion on this issue, I google searched "Steph Curry shoes." This is what I was met with below.
Now Steph, buddy, let me let you in on a little secret here. Trump reached the presidency through the will of tens of millions of voters. He won the white vote, the old people vote, and the male vote. When you come out with a pair of shoes like the ones pictured above you’ve got to be taking every cautionary measure to not offend older white dudes. The amount of picks that are being set with that exact designed shoe in early Saturday morning basketball games in health clubs across the nation is too daunting to count. The amount of ellipticals being torn up by those bad boys right now can’t be calculated. The amount of leaves being blown by gentlemen sporting these shoes per year cannot be underestimated.
And the problem is, those people pay attention to politics. And like I said, the majority of those people voted for the guy that you just insulted. And they may not take kindly to that. Every single man who has ever talked about politics too loud in a gym locker room wears those shoes. And guess what? I think they’ll have something to say about your input on President Trump tomorrow morning while they dress themselves at an alarmingly slow pace after their workouts.
I’m telling you, Steph. This doesn’t bode well for you. Don’t bite the hand that feeds you! Plus, these people identify with you. You’re the closest thing to a six foot white guy that can shoot well that these guys will ever see on the NBA superstar platform for the rest of their lifetimes. I hope you’ll take my advice. I don’t think my Dad cares about you calling Trump an ass but he is an older white guy and, for instance, he used to buy white new balances that looked just like yours in bulk and leave them in the closet. He’d wear one pair until they wore out and then go into the closet and grab another pair-- truly unbelievably stereotypical stuff.
Anyway Steph, I hope you take my advice. The proof is in the pudding, your brand needs these people to survive. Don’t lose them all for one semi clever joke.